Owner of freelance video production business

January 2005—March 2007

QM Bearings, Ferndale, WA

Marketing Director for manufacturer of bearings and couplings

May 2003—December 2004

Silver Lake Winery, Woodinville, WA

Director of Marketing for Silver Lake wine and Spire hard cider brands

• Managed marketing  projects such as print and broadcast advertising, direct mail, corporate identity, PowerPoint presentations, newsletters, shareholder communications, point of sale materials, promotional contests, news releases and events
• Promoted three tasting rooms
• Prepared marketing plan with success metrics
• Researched customer demographics and psychographics
• Organized first-ever “FishFest” a celebration of fish and wine; a two-day art fair with live entertainment, fishing derby and wine/hard cider garden

April 2001—April 2003

RainShadow Creative Group, Kenmore, WA

President

• Provided freelance writing, strategizing and brand marketing services for a wireless startup (TeleSym), exporter of goods to China , Telecom startup, motion picture film and non-profit organizations

December 2000—March 2001

FreeRein, Bellevue, WA (business closed)

Corporate Brand Manager for this start-up mobile solutions provider (mobile virtual private network)

• Clarified brand and integrated the brand values in all marketing projects and sales presentations
• Directed photo shoots on location and provided other art direction
• Managed design firm and brand consultants to ensure brand values were strategically communicated
• Developed positioning strategies focusing on the wireless explosion and the convergent technologies that fueled it
• Brought the brand principles to life, as a master integrator, to facilitate key productive partner relationships
• Generated awareness for recruiting and acquisitions
• Integrated corporate strategic alliances with “in the field selling” while not losing sight of the core brand positioning

1999—2000

eAdvisor, Seattle (business closed)

 (joint venture by E*Trade and Ernst & Young)

Branding Manager for this start-up personal financial advice website

• Created brand platform as a subset of the marketing plan I edited
• Defined writing style for staff of writers
• Conducted primary and secondary market research
• Gathered competitive information
• Studied and recommended pricing strategies
• Identified three target markets and strategies for reaching each one
• Brought brand to life with presentations I gave to all departments
• Secured website domain, researched and registered trademarks
• Selected to present online relationship strategies at “think tank” session held at Ernst & Young’s training center in New York City
• Conducted task-driven, user interface usability studies and made recommendations to development team based on fulfilling the intended brand experience
• Leveraged brand equity built by parent company, Ernst & Young, and established brand hierarchy
• Served as customer advocate for development team
• Developed co-branding strategies with business partners

1997—1999

Vogo Networks, Bellevue, WA(business closed)
Advanced from Marketing Communications Manager to Director of Brand Marketing for this start-up, Internet-based service that allowed subscribers to hear e-mail by telephone

• Defined brand’s core values and messaging
• Created corporate identity including company’s audio logo
• Produced online advertising
• Launched one-to-one marketing program. All marketing materials were customized based on research conducted about potential customers
• Scripted, hired and managed voice talent for phone prompts (Star Trek’s Majel Barrett-Roddenberry)
• Prepared sales presentations

1995—1998

RainShadow Creative Group, Redmond, WA (business closed)

President for this full-service marketing and graphic design firm that I co-founded, serving growing technology and recreational product companies. I served as brand consultant, writer and photographer.

RainShadow’s recreational clients included Cascade Designs, MSR (Mountain Safety Research), OR (Outdoor Research), Peak Media, SunDog, Maxum Marine, AlpenBooks, Sunrise Sportswear, Werner Paddle, UCO Candle Lantern and others.

1987—1995

Intermec Technologies, Everett WA

Promoted from Senior Copywriter to Literature Production Supervisor for this $300 million RF and hard-wired data collection (bar code primarily) company.

Sundstrand Data Control (became Honeywell), Redmond, WA
Promotional Project Administrator

Developed range of marketing projects—from brochures to press releases and management presentations.

Pay ‘n Save Corporation, Seattle, WA

Public Relations Specialist

Wrote four weekly employee newsletters and produced other internal communications projects.

Children’s Hospital, Seattle, WA

Community Relations Specialist Intern

Conducted interviews and wrote articles about hospital professionals and volunteers for internal and external audiences.

Education

Two degrees from the University of Washington, Seattle, Washington:

B.A. Communications

Emphasis: Journalism

B.A. English

Emphasis: Nonfiction writing

Business Organization Memberships

·        American Marketing Association

·        International Association of Business Communicators

·        Public Relations Society of America

·        Power Transmission Distributors Association

·        Washington Software Alliance

Computer Skills

Mac and Windows

·        Microsoft Office Suite

·        Adobe Photoshop, Premiere, Illustrator, InDesign and GoLive

·        Sage ACT! and MAS200

Marketing Skills

In a marketing career spanning more than 20 years, I’ve had many opportunities to work on a wide range of projects and develop an ever increasing skill set.

Marketing plans	Budget responsibilities	Sales presentations
Copy writing	Messaging & positioning strategies	Website development
Business to business	Business to consumer	Competitive intelligence gathering
Value propositions	Management experience (supervisorial)	Business savvy
Project management	Advertising (print, broadcast and online)	Event planning
Marketing collateral	Direct marketing	Go-to-market strategies
E-commerce	Market segmentation	Media relations
Primary market research	Secondary market research	Meeting planning
Marketing metrics	Pricing	Product demonstrations
Business plans	Strategic partnering	Industry trend analysis
Consumer studies	End user advocate	Product development
Vendor management	Sales forecasting	CRM
Sales channel support	UI design	Product lifecycle
Market assessment	Internal communications	Intellectual property management
Packaging and promotional materials	Search engine optimization	Surveys
Translations and international marketing expertise	Video production for web and DVD	Digital still photography (studio and environmental)

References and Portfolio

References, letter of recommendation and work samples are available upon request. Please contact me if you’d like more information about my professional experience.